The
Professional Squash Association (PSA), in collaboration with the World
Squash Federation (WSF), has reached a cooperation agreement with the
Olympic Channel in a partnership that will see
all three organisations collaborate on content for the multi-platform
global media destination.
The
agreement will provide the Olympic Channel, launched by the
International Olympic Committee (IOC) in 2016, with access to highlights
from the world’s biggest squash tournaments, a range of
feature video content featuring the sport’s greatest athletes and an
array of written content for its global platforms, ensuring that squash will reach a bigger audience than ever before.
"We
are delighted to officially launch our relationship with Olympic
Channel, which is a key step for squash as we continue to work toward
our goal of bidding for inclusion in future Olympic
Games," said PSA Chief Executive Alex Gough.
"The
Olympic Channel is a pioneering multi-media platform and we feel that
squash, with its commitment to innovation, will make a fantastic
addition to their existing content output.
"Establishing
this partnership will ensure that our sport gains greater visibility
through the Olympic Channel’s distribution platforms and we are looking
forward to highlighting our athletes
with engaging and relevant content."
The
agreement means that squash has joined more than 65 international
governing bodies who have partnered with the Olympic Channel,
strengthening the profile of squash amongst fans of other sports.
Commenting
on the agreements, Olympic Channel General Manager Mark Parkman said:
"We share a common goal to increase both the size of the audience and
active participation for their organisations,
and we look forward to working together to promote their sports and to
help grow their audiences worldwide.”
The
partnership with the Olympic Channel comes after squash has gone
through a strong period of growth in recent years. The PSA launched
their OTT streaming service - SQUASHTV - in 2010 and,
since then, huge strides have been made in improving SQUASHTV’s
coverage of professional squash.
State
of the art glass courts host the sport’s greatest players in some of
the most iconic sporting locations in the world, while recent
partnerships with the likes of interactive Squash and
Sports Data Labs have revolutionised the sport’s coverage, enabling
biometric data such as player heart-rate data and distance covered to be
used in live broadcasts.
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About PSA
The
Professional Squash Association (PSA) is the global governing body
responsible for the administration of both men’s and women’s
professional squash around the world.
With
over 850 registered players and more than 200 events taking place
around the globe every year, the PSA World Tour – managed and run by the
PSA – showcases the game of squash at its highest
level in some of the world’s most unique and stunning locations.
Encapsulating
all that is good about top flight professional squash and combining
athleticism, skill, fitness, tenacity, power, drama and above all else,
passion, the PSA World Tour is the pinnacle
of world squash.
Social Media
Follow the PSA on Facebook, Instagram, Twitte
About Olympic Channel
The
Olympic Channel is a multi-platform global media destination where fans
can discover, engage and share in the power of sport and the excitement
of the Olympic Games all year round. Offering
original programming, news, live sports events and highlights, the
Olympic Channel provides additional exposure for sports and athletes 24
hours a day, 365 days a year in 11 languages. The Olympic Channel was
launched in August 2016 in support of the IOC’s
goal, set out in Olympic Agenda 2020, of providing a new way to engage
younger generations, fans and new audiences with the Olympic Movement.
Founding Partners supporting the Olympic Channel are Worldwide TOP
Partners Bridgestone, Toyota and Alibaba. The Olympic
Channel is available worldwide via mobile apps for Android and iOS devices
and at olympicchannel.com
Social Media
For more information, please follow the Olympic Channel on Facebook, Instagram, Twitte
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