Squash fans attending this year's 2017 Canary Wharf Classic will be able to enjoy the action in a completely new way after Bookee were today announced as the 'Official Betting Partner' of the PSA M70 tournament that takes place at London's East Wintergarden from March 6-10.
The mobile sports betting app, whose agreement was brokered by the PSA’s exclusive UK commercial agency, CMSeven, adopts a 'Tinder' style approach to betting by curating individual personalised sports bets for the recreational gambler and providing them a single instinctive binary action for each bet - swipe right to approve or left to reject.
The app is also set to introduce a ‘Splitbet’ feature, allowing players to split the stake with a friend, and will run a series of unique and exclusive markets for squash fans during the 2017 Canary Wharf Classic - which will feature the likes of three-time World Champion Nick Matthew who, aged 36, will be hoping to bank his sixth Canary Wharf crown.
"We are pleased to welcome Bookee on board as our latest commercial partner and are excited to work with the team to offer a completely new experience for fans attending this year's Canary Wharf Classic," said Tournament Director Tim Garner, of Eventis.
"The addition of in-play betting and unique markets, alongside Bookee's unique approach to sports betting, will allow fans to experience the action on two distinct levels and I'm certain the service will prove to be a big hit when the action gets underway."
Bookee Co-Founder Adam Kalmanson said: "We are super excited to be sponsoring the event and offering our unique betting twist to this exclusive tournament. A great setting and fantastic line-up of players; together with Bookee, this is a win/win tournament."
PSA Chief Commercial Officer Tommy Berden said: “The Canary Wharf Classic is one of the biggest squash tournaments to take place within England and to expand the event's sponsorship portfolio with the addition of Bookee is a great move for all parties involved."
Bookee is a free to download app for iOS devices and will be offering new customers a risk-free £5 bet if they use the promo code: SQUASH during the tournament.
Any new customer that uses this promo code and loses their first £5 bet will be credited with a free £5 bet token.
The 2017 Canary Wharf Classic takes place from March 6-10 at London’s East Wintergarden. For more details visit: http://www.cwsquash.com/
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