Squash Gaming Boosted by Digital Interactivity

Squash, the ball and racket game that originated in London in 1830, is getting a technological shot in the arm thanks to Munich-based company Fun With Balls GmbH and their first two product rollouts, interactiveSQUASH and multiBALL. These products leverage sports tech and existing court infrastructures to maximize enjoyment for the players, the fans and even the sponsors. By adding layers of gamification to a digital screen enclosed by transparent walls, it allows for replays and animation during matches, live feedback on the front wall and creative advertising integration.  In addition, kids and other spectators can actually play various digital games with the screen in between squash matches in tournament and/or World Championship environments.  Check out the videos below for an overview of the possibilities and to see players of all ages test out the technology. READ MORE