FeedConstruct - which is owned by award-winning online and land-based gaming solutions developer BetConstruct - will offer this content to their large client base of more than 300 business-to-consumer sports betting companies using a pay-per-match model.
"We are pleased to establish a partnership with FeedConstruct and are looking forward to working with them over the coming months," said PSA Chief Commercial Officer Tommy Berden.
"FeedConstruct have extensive experience in providing live video content to the gaming industry and we believe that squash - with its unpredictable nature and supremely talented athletes - will be a perfect fit for their platform."
Head of FeedConstruct Samvel Nersisyan said: "We designed the Friendship platform to be a global marketplace of unique sport and gaming videos. We happily welcome PSA on our platform with their video content of exciting and thrilling squash."
For more information on FeedConstruct, visit www.feedconstruct.com or follow them on Twitter and Facebook.
This partnership has been driven by Hampshire Sports, the exclusive agency for the sale, distribution and exploitation of the video betting rights for the PSA.
"We believe this partnership will enhance the business vision and goals of the PSA and FeedConstruct on a new digital platform created for rights owners to manage their own rights " said Hampshire Sports Director Janet Allen.
About PSA
The Professional Squash Association (PSA) is the global governing body responsible for the administration of both men's and women's professional squash around the world. With over 900 registered players and more than 200 events taking place around the globe every year, the PSA World Tour and the PSA Challenger Tour - both managed and run by the PSA - showcases the game of squash at its highest level in some of the world's most unique and stunning locations. For further information, please visit:
www.psaworldtour.com
About FeedConstruct
FeedConstruct provides real-time data and digital content for the most popular sporting events around the world. They have seamlessly integrated four key products into a single comprehensive platform, making access to high-quality live streams, odds feed, statistics and scouting data simpler and easier than ever.
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