PSA Seals Long Term Agreement With DAZN, the New Live Sports Streaming Service in Japan
The world's best squash players will receive more exposure than ever before across Japan after the Professional Squash Association (PSA) today announced a long-term partnership with DAZN, the new live sports streaming service, that will transform squash's visibility and profile across the region.
Under the five-year agreement, reached in partnership with Broadreach Media, DAZN will become the new home of squash in Japan.
Beginning in 2016, the agreement means squash fans in Japan will be able to watch the world's elite players compete at major tournaments such as the PSA World Championships, Tournament of Champions, British Open and more as the race to qualify for a top eight place on the PSA Road To Dubai and the season-ending PSA Dubai World Series Finals intensifies.
“We are delighted to have reached an agreement with DAZN and feel certain that this is the beginning of a partnership that will be of great benefit to squash fans in the region,” said PSA Chief Executive Alex Gough.
"Japan, and Asia in general, is an untapped market for the game and our agreement with DAZN will open up the sport to an entirely new audience in what is a significant move for squash.
“With major Asia Pay TV platforms including PCCW, Truevisions, Astro, Indovision, Ten Sports and Eleven Sports broadcasting squash into millions of homes across the region, the DAZN agreement is the next stage in our long term digital strategy, following our partnership with Eurosport Digital Player in Europe, and is in addition to PSA's own SQUASHTV digital service.
"Squash is reaching more homes, more fans and more potential new participants than ever before, helping us to make squash one of the most accessible sports in the world."
DAZN’S Chief Commercial Officer, John Gleasure said: “Having previously worked with the PSA to deliver global coverage of live squash we have first-hand experience of the dynamism and excitement that squash delivers.
“DAZN is all about putting fans first. We want enable them to be able to watch the sports they love and also explore sports they may never have considered watching before. We are very excited to have reached an agreement that will see squash taken to a new audience and a new market, and we look forward to working closely with the PSA to aid their vision to grow the sport around the world.”
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ABOUT DAZN
DAZN is a live sports streaming service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favourite teams, leagues and players anytime, anywhere, for one simple, affordable monthly price and with no long-term fixed contract. DAZN has over 6,000 live events a year and features the widest array of live sports ever offered on one TV service. DAZN has the ability to play, pause and rewind anytime with no commercial interruptions and no long-term commitments.
DAZN is currently available in Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group. Visit http://www.dazn.com/ for more information.
ABOUT PERFORM GROUP
Perform is a leading digital sports content and media group. Our mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans.
Our B2B brands do this by contributing to one of the world’s most comprehensive sports content collections and distribution operations, servicing global customers in the broadcast, digital media and bookmaking industries. By investing in and developing our own media brands, we create destinations in which global advertisers and brands can engage with a huge worldwide audience of sports fans across all types
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